Just like that, 4 years in the making and it’s over in two weeks. I can only imagine what China must be going through I can remember the hangover Sydney experienced after the Olympics. People were on a high for the rest of the year and then like magic the mood changed. China spent billions on the games and on PR but we all know what the lasting images of the games will be. With the games are over we can all now afford some cheap Olympic clothing including souvenir t-shirts. Who is going to pay full price for merchandise during the games when all you have to do is wait a couple of weeks and you can purchase it at half-price.
I think many big name American companies have been caught out by the lack of sales in Olympic merchandise. In China many large sporting companies are hoping that the Chinese will embrace the post Olympic blues and start buying up merchandise. An article in The Wall St Journal explained that businesses such as Nike and Adidas have experienced slow sales during the event. The cost of products has to be the main reason for the slow sales. Now that the Olympics is over it’s time for the discounting to begin. While the Olympics have been popular on television people have been slow to rush out and buy any type of Olympic clothing. Will the trend change now that the Olympics are over? If you can’t find any cheap Olympic clothing but are after some seriously cheap NYC clothing check-out the full range at R.A.G.
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